Our Services

We help brands unlock scalable growth by building tailored channel strategies that maximize reach and revenue across key retail touch points. From identifying and on-boarding Tier 1 distributors and national buy group partners to supporting long-term relationships with high-value independent dealers, we guide the entire lifecycle of channel development. Our approach includes pricing segmentation, MAP enforcement planning, and channel-specific product packaging or promotions to drive performance without channel conflict.

Effective pricing isn’t just about margins—it’s about perceived value, channel integrity, and long-term profitability. We audit current pricing structures, recommend market-aligned adjustments, and build tiered pricing frameworks that protect both brand equity and dealer relationships. From MAP policy creation and enforcement planning to promo strategy and bundle pricing, we help you maximize profit without sacrificing positioning.

Without clean data and a reliable sales pipeline, you’re flying blind. We implement or optimize CRM systems (from simple setups to advanced reporting) and build sales dashboards that track the right metrics—lead velocity, conversion rates, customer lifetime value, and more. Whether you're using Salesforce, HubSpot, or spreadsheets, we help you make data-backed decisions that drive revenue.

We professionalize your sales operation from the inside out. Whether you're building your first sales team or trying to get more from an existing one, we implement proven sales frameworks, KPIs, and playbooks to ensure performance is measurable and scalable. We also coach or recruit high-impact sales personnel, design rep incentive programs, and bring CRM and territory management best practices to the table—creating a culture of accountability and results.

We help companies move beyond “tactical” into truly differentiated brand identities. That starts with positioning—defining what makes your brand matter to your target buyer—and carries through to your content, visuals, influencer strategy, and trade show presence. We audit and elevate every touch point, ensuring your brand stands out whether it’s on a dealer shelf, a SHOT Show floor, or your Instagram grid.

We help brands expand into new markets with credibility and focus. Whether it’s building LE and MIL sales through Individual Officer Purchase Programs and GSA-ready SKUs, or breaking into the hunting and outdoor markets with tailored product lines and partnerships, we know how to open doors and win business. Our strategic introductions, market messaging, and product positioning help you go from outsider to trusted player—fast.